Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com. In fact, he says,
“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html
This entry was posted
on Thursday, April 2nd, 2009 at 4:56 am and is filed under Best Practices, Branding a Product, Choosing a Good Name, Easy to Remember Names, Internet Advertising, Marketing to Kids & Teen, Media Advertising, Promoting Your Website, Rebranding, Renaming, Search Engines, What NOT To Do!.
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