Clothes.com, Zappos.com and Amazon.com
The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names. In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why would any business buy a domain name for 4.9 million?!? A comment from the article explains it well -
“A generic domain name will make a sound business, better.
Have you seen advertising lately - TV, web or print, don’t matter. Most ads promote a url. It’s about recall and traction. Generic urls are a boon for marketers.
Why did Microsoft just buy office.com? Why does Disney sit on video.com? Why did CBS buy TV.com last year? I could do this all day…”
Read the whole article…http://www.techcrunch.com
