The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names. In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why [...]
CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“. Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world. Placek started his career at [...]
GoBackpacking.com offers a lot great advice and a bunch of examples to help you think about choosing a ‘winning’ domain name. Check out the blog entry…http://www.gobackpacking.com
Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com. In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html
Gladys Edmunds wrote for USA Today.com a great article entitled, “Tightrope: A good website is a great asset” where she shares lessons she learned from visiting a Website discovered via a friend.
Jamie Zoch posted an excellent entry on DotWeekly.com that is both an analysis of how a company IS making good use of their domain name and a tutorial as to how a company CAN make good use of their domain name.
Check out the article, “Example: Proper use of a domain name!”
It doesn’t get any easier than this! Check out Google’s “Google Friend Connect“. Here is what Google says about it:
“Grow traffic by adding social features to your site. Google Friend Connect means more people engaging more deeply with your website–and with each other.”
You’d probably have to be living under a rock to have not heard that ToysRUs purchased the domain name, Toys.com for a whopping $5,100,000.00. Why in an economy like we have now would a company do something that extravagant? BECAUSE they realize how valuable THAT domain name is to their business and to their marketing.
DNJournal.com [...]
There are many news and gossip articles suggesting that Microsoft has a branding initiative underway. One of the best articles I’ve read is from E-Commerce News, “Will Microsoft Get Search Branding Right With ‘Kumo’ ?“ The articles say that Microsoft has been buying up various versions of domain names with ‘Kumo’ in them. This article [...]
I was ‘Googling’ this morning and noticed some arrows beside the results that I hadn’t noticed before but I didn’t pay much attention to them. That is, until I read Elliot Silver’s posting, ‘Change Google Search Results‘ about ‘SearchWiki’ on Elliot’s Blog.
Wow! This seems like a major innovation in ’searching’ to me! You can “customize [...]
