CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“. Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world. Placek started his career at [...]
Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com. In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html
First there was Toys.com selling for 5.1 million dollars and then there was news that Candy.com is to sell for 3 million dollars! Wow! And these weren’t the only big ticket domains. Check out Ron Jackson’s latest weekly report of domain sales for more at DNJournal.com. The size of these sales re-emphasize the importance of [...]
You’d probably have to be living under a rock to have not heard that ToysRUs purchased the domain name, Toys.com for a whopping $5,100,000.00. Why in an economy like we have now would a company do something that extravagant? BECAUSE they realize how valuable THAT domain name is to their business and to their marketing.
DNJournal.com [...]
In the previous post I mentioned Microsoft may be rebranding LiveSearch again (remember MSN?). INC.com has a good article that states “it’s better to change (names and branding) than to stick with something that isn’t working”. The article is entitled, “The Rebranding Game: If at first you pick the wrong name, you can always try, [...]
There are many news and gossip articles suggesting that Microsoft has a branding initiative underway. One of the best articles I’ve read is from E-Commerce News, “Will Microsoft Get Search Branding Right With ‘Kumo’ ?“ The articles say that Microsoft has been buying up various versions of domain names with ‘Kumo’ in them. This article [...]
