Archive for the 'Rebranding' Category

Clothes.com, Zappos.com and Amazon.com

The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names.  In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why [...]

Renewable energy technology domain names available for sale

Here are two great domain names that might be just what you need for your business!

PassiveSolarDesign.net is offered for sale - http://tinyurl.com/ps4hca
SolarHotWaterPanels.net is offered for sale - http://tinyurl.com/ovyptz

Thanks for looking.
Many other “Green” domain names are available from DomainsPromote.com.

Who DID buy Candy.com?

Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com.  In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html

Two Weeks of BIG Domain Name Sale!

First there was Toys.com selling for 5.1 million dollars and then there was news that Candy.com is to sell for 3 million dollars!  Wow!  And these weren’t the only big ticket domains.  Check out Ron Jackson’s latest weekly report of domain sales for more at DNJournal.com.   The size of these sales re-emphasize the importance of [...]

“Domain Names, Most Underated Marketing Tool”

You’d probably have to be living under a rock to have not heard that ToysRUs purchased the domain name, Toys.com for a whopping $5,100,000.00.  Why in an economy like we have now would a company do something that extravagant?  BECAUSE they realize how valuable THAT domain name is to their business and to their marketing.
DNJournal.com [...]

“Try, Try Again”

In the previous post I mentioned Microsoft may be rebranding LiveSearch again (remember MSN?).  INC.com has a good article that states “it’s better to change (names and branding) than to stick with something that isn’t working”.   The article is entitled, “The Rebranding Game: If at first you pick the wrong name, you can always try, [...]

Branding - What is Microsoft’s Plan for ‘Kumo’

There are many news and gossip articles suggesting that Microsoft has a branding initiative underway.  One of the best articles I’ve read is from E-Commerce News, “Will Microsoft Get Search Branding Right With ‘Kumo’ ?“  The articles say that Microsoft has been buying up various versions of domain names with ‘Kumo’ in them.  This article [...]