Archive for the 'Media Advertising' Category

A New Resource To Help You Learn About Domain Names

DnJournal.com introduced me to the Domain Name Knowledge Base (DNKB.org).  To quote,  ‘the goal of the site is to help educate the public about the domain name industry by providing easily accessible [...]

Clothes.com, Zappos.com and Amazon.com

The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names.  In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why [...]

“Blackberry, Swiffer, Dasani: the man behind some the most popular brand names”

CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“.  Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world.  Placek started his career at [...]

NetiPot or Sinus Rinse? Interesting marketing approach

At the recommendations of friends I bought a “NeilMed NasaFlo Neti Pot” to hopefully help my allergies.  When I opened the package I was surprised to find a full-color flyer that described the Neti Pot I had just purchased as a “Less Effective Alternative Treatment” and declared that the “NeilMed Sinus Rinse” as the “Most [...]

“Behind the Road Trip: Effective Homegrown PR”

knofun.com had a very interesting post about the PR move by CarsForaGrand.com to buy a car for under a $1,000 and to drive it coast to coast.  Check out the story!  http://www.knofun.com
If you are an auto dealer or DomainsPromote.com has some related names that you might be interested in:

ClunkerTradeIn.com
CarOrTruckRentals.com (and …Rental.com)
GasFriendlyCars.com
LittleCarDealer.com
LitterCarStore.com
MiniCarHeadquarters.com
MiniCarsHeadquarters.com
SmallGreenCars.com
and other great names!

Gas

Who DID buy Candy.com?

Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com.  In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html

“Domain Names, Most Underated Marketing Tool”

You’d probably have to be living under a rock to have not heard that ToysRUs purchased the domain name, Toys.com for a whopping $5,100,000.00.  Why in an economy like we have now would a company do something that extravagant?  BECAUSE they realize how valuable THAT domain name is to their business and to their marketing.
DNJournal.com [...]

Skittles.com OR Twitter.com?

“Skittles is the first brand to redirect their homepage to Twitter’s search page for the term “Skittles.”
“A quick jump to Skittles.com and there you have it–Skittles decided to take a form of Twitter-branding by storm…and yes, coincidence that we get a huge …“
Check it out!
Skittles Social Media Campaign: Daring Enough to be Buzzworthy?
Pierce [...]

“Brand Your Business And Website, Now”

Everything Blog Magazine had a post suggesting “four ways to create a brand” for your business and Website including:

a logo
a name
using your name
a mascot or caricature

Check out the post…
Need a domain name? I have many great domain names for sale at DomainsPromote.com if you’d like to look. Perhaps one will work for you. [...]

Marketing to Kids & Teens

Forbes magazine had an article, ‘Teen Machine: Alloy comes up with some of the hottest books and flicks for teens.  So why isn’t it, like, profitable?‘  Being a high school media specialist (librarian) I read the article with interest as Alloy owns the ‘Sisterhood of the Traveling Pants’ books and movies which are very popular [...]