Archive for the 'Marketing to Kids & Teen' Category

Clothes.com, Zappos.com and Amazon.com

The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names.  In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why [...]

“Blackberry, Swiffer, Dasani: the man behind some the most popular brand names”

CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“.  Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world.  Placek started his career at [...]

“Choose A Winning Domain Name”

GoBackpacking.com offers a lot great advice and a bunch of examples to help you think about choosing a ‘winning’ domain name.  Check out the blog entry…http://www.gobackpacking.com

Who DID buy Candy.com?

Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com.  In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html

Two Weeks of BIG Domain Name Sale!

First there was Toys.com selling for 5.1 million dollars and then there was news that Candy.com is to sell for 3 million dollars!  Wow!  And these weren’t the only big ticket domains.  Check out Ron Jackson’s latest weekly report of domain sales for more at DNJournal.com.   The size of these sales re-emphasize the importance of [...]

Easily Adding Social Media to Your Website or Blog

It doesn’t get any easier than this!  Check out Google’s “Google Friend Connect“.  Here is what Google says about it:
“Grow traffic by adding social features to your site.  Google Friend Connect means more people engaging more deeply with your website–and with each other.”

“Domain Names, Most Underated Marketing Tool”

You’d probably have to be living under a rock to have not heard that ToysRUs purchased the domain name, Toys.com for a whopping $5,100,000.00.  Why in an economy like we have now would a company do something that extravagant?  BECAUSE they realize how valuable THAT domain name is to their business and to their marketing.
DNJournal.com [...]

“What a” Domain Name! or What a Crazy Guy!

I love the “WhatA” domain name promotion I saw this morning on Twitter.com.  The sites I saw were of good quality.  I got on board with the following domain names.  I will develop some and will offer some for sale or lease at DomainsPromote.com.

WhataBedroom.com
WhataBookstore.com
WhataBracelet.com
WhataBride.com
WhataCellPhone.com
WhataDownload.com
WhataGuitar.com
WhataFunGame.com
WhataNecklace.com
WhataNewCar.com
WhataTelevision.com
WhataToddler.com
WhataUsedCar.com
WhataVideoGame.com
WhataVodka.com

Marketing to Kids & Teens

Forbes magazine had an article, ‘Teen Machine: Alloy comes up with some of the hottest books and flicks for teens.  So why isn’t it, like, profitable?‘  Being a high school media specialist (librarian) I read the article with interest as Alloy owns the ‘Sisterhood of the Traveling Pants’ books and movies which are very popular [...]