Archive for the 'Branding a Product' Category

A New Resource To Help You Learn About Domain Names

DnJournal.com introduced me to the Domain Name Knowledge Base (DNKB.org).  To quote,  ‘the goal of the site is to help educate the public about the domain name industry by providing easily accessible [...]

‘The owners of Weather.com have understood the power of domain names for years. ‘

Fusible.com posted an interesting article about Weather.com and its history.  The article is entitled, ‘More Popular than Twitter: Weather.com, a brief history of a Year-round Category-Killer Domain’.  It says that the Website is ‘the 25th most popular website in the United States’.  Weather.com is indeed one of the domain names that I type in directly [...]

Clothes.com, Zappos.com and Amazon.com

The article (written by Erick Shonfeld), ‘When Amazon Bought Zappos, Clothes.com Also Came In The Box’, on TechCrunch.com tells about the new relationship between these three domain names.  In a nutshell, Amazon paid $928 million for Zappos (the business) and inherited the domain name, Clothes.com (which had been purchased last year for 4.9 million).
Why [...]

“Blackberry, Swiffer, Dasani: the man behind some the most popular brand names”

CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“.  Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world.  Placek started his career at [...]

“Choose A Winning Domain Name”

GoBackpacking.com offers a lot great advice and a bunch of examples to help you think about choosing a ‘winning’ domain name.  Check out the blog entry…http://www.gobackpacking.com

NetiPot or Sinus Rinse? Interesting marketing approach

At the recommendations of friends I bought a “NeilMed NasaFlo Neti Pot” to hopefully help my allergies.  When I opened the package I was surprised to find a full-color flyer that described the Neti Pot I had just purchased as a “Less Effective Alternative Treatment” and declared that the “NeilMed Sinus Rinse” as the “Most [...]

Renewable energy technology domain names available for sale

Here are two great domain names that might be just what you need for your business!

PassiveSolarDesign.net is offered for sale - http://tinyurl.com/ps4hca
SolarHotWaterPanels.net is offered for sale - http://tinyurl.com/ovyptz

Thanks for looking.
Many other “Green” domain names are available from DomainsPromote.com.

“Behind the Road Trip: Effective Homegrown PR”

knofun.com had a very interesting post about the PR move by CarsForaGrand.com to buy a car for under a $1,000 and to drive it coast to coast.  Check out the story!  http://www.knofun.com
If you are an auto dealer or DomainsPromote.com has some related names that you might be interested in:

ClunkerTradeIn.com
CarOrTruckRentals.com (and …Rental.com)
GasFriendlyCars.com
LittleCarDealer.com
LitterCarStore.com
MiniCarHeadquarters.com
MiniCarsHeadquarters.com
SmallGreenCars.com
and other great names!

Gas

Who DID buy Candy.com?

Rick Schwartz, the seller of Candy.com, has revealed that it wasn’t Hershey’s that purchased Candy.com.  In fact, he says,“…it was not Nestles nor any other company you have ever heard of. Yet.”
Read Rick’s intriguing post about the sale and the business climate today.
http://www.ricksblog.com/my_weblog/2009/04/hersheys-did-not-buy-candycom-guess-who-did.html

Benefits of a Good Website for Small Businesses

Gladys Edmunds wrote for USA Today.com a great article entitled, “Tightrope: A good website is a great asset” where she shares lessons she learned from visiting a Website discovered via a friend.