“Blackberry, Swiffer, Dasani: the man behind some the most popular brand names”
CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“. Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world. Placek started his career at an ad agency in San Francisco but soon recognized that creating lasting, evocative names was good business.
Read on - http://www.counton2.com
