“Blackberry, Swiffer, Dasani: the man behind some the most popular brand names”
CountOn2.com had an interesting article about David Placek of Lexicon Branding and how he works “with clients to solve a problem, to help them communicate something“. Placek said, “What makes a brand name so important is that it’s your permanent media,“
Today, the company employs dozens of people around the world. Placek started his career at [...]
