Archive for November, 2008

Domain Name Wire shares some ‘Bad Domain Names’

Domain Name Wire (now located at DNW.com) had a good post entitled, “More Bad Domain Names” where he shares some names and then explains why they are bad.
Read on…
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“Try, Try Again”

In the previous post I mentioned Microsoft may be rebranding LiveSearch again (remember MSN?).  INC.com has a good article that states “it’s better to change (names and branding) than to stick with something that isn’t working”.   The article is entitled, “The Rebranding Game: If at first you pick the wrong name, you can always try, [...]

Branding - What is Microsoft’s Plan for ‘Kumo’

There are many news and gossip articles suggesting that Microsoft has a branding initiative underway.  One of the best articles I’ve read is from E-Commerce News, “Will Microsoft Get Search Branding Right With ‘Kumo’ ?“  The articles say that Microsoft has been buying up various versions of domain names with ‘Kumo’ in them.  This article [...]

Adding Free Photos to Your Blog or Website

It is a well known fact that readers of are attracted to and stay at blogs and Websites that have good photos to supplement the content.  Personnally, I enjoy creating Websites and blogs but I don’t enjoy messing with photos so I am always happy to find easy solutions.  It doesn’t get much easier than [...]

Google introduces “SearchWiki”

I was ‘Googling’ this morning and noticed some arrows beside the results that I hadn’t noticed before but I didn’t pay much attention to them.  That is, until I read Elliot Silver’s posting, ‘Change Google Search Results‘ about ‘SearchWiki’ on Elliot’s Blog.
Wow!  This seems like a major innovation in ’searching’ to me!  You can “customize [...]

“The Difficulty of Brand Naming Punctuation”

NameWire: the product naming blog had a well written and thoughtful post on the use of hyphens and other punctuation in branding and in domain names entitled, ‘The Difficulty of Brand Naming Punctuation‘.  The post offers some surprising examples including one about a super hero.
I have been tempted (and succumbed) on a number of occasions [...]

Marketing to Kids & Teens

Forbes magazine had an article, ‘Teen Machine: Alloy comes up with some of the hottest books and flicks for teens.  So why isn’t it, like, profitable?‘  Being a high school media specialist (librarian) I read the article with interest as Alloy owns the ‘Sisterhood of the Traveling Pants’ books and movies which are very popular [...]

“Make Sure No One Steals Your Web Presence!”

Phoenix realtor, Mario Trejo Romero, had a good article on protecting your domain name or Website address in his article, ‘Make Sure No One Steals Your Web Presence!‘  His emphasis is on making sure that your domain registration is ‘auto renewing’.  This IS important as many others may be interested in using your domain name [...]

“Owning and controlling your brand”

Tim Cohn posted an interesting entry on his ‘Search Marketing Communications” blog entitled, ‘Linkedin Plus Twitter Equals Who Knows What?’  A couple of things I liked about the post were:

a quote by Mr. Cohn:  ‘If a single individual can alter the market’s identification and perception of who that individual is simply by owning their name.com imagine [...]